HAUTE COUTURE MEETS PRIMA DONNA
I Art directed and served as the principal cinematographer for the Victoria’s Secret Fashion Show, behind-the-scenes from 2009-2011. I directed a crew of camera and sound experts to capture the behind-the-scenes footage of the Victoria’s Secret Fashion shows in New York, Miami, and Ohio. Under the extreme pressure of live tv, we were able to successfully document the inner workings of the most recognizable lingerie brand in the world with 6.1 billion USD in annual sales (2013).
I was also charged with documenting the event using multiple HD camera setups and a run-and-gun approach, with a sound crew, jib, and steady cam setup. The event is held live in a different location every year, so each new venue presents different logistical challenges including lighting, set design, electrical, and of course, celebrity personalities.